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StumbleUpon is hot. The discovery and recommendation engine that makes web browsing a lot like channel surfing just announced it’s now handling 1 billion stumbles per month.

On top of that impressive number, StumbleUpon just closed a second round of funding in March, wrapping up $17 million of series B financing.


Grace

 

When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t realize that there’s a problem in the first place. 


Administrator

You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" - the four note chime at the end of their ads. Best Buy uses their employees in their ads wearing their trademark blue polo shirts. The entire Domino's pizza new campaign about their revamped pizza is using real employees.


David

 

BY --Trevor Jonas


David

 

Have a Facebook page but don’t know how to make it stand out?


Kelly

We all know by now that Foursquare is the “it” thing for businesses in the F&B industry.

It is not only useful in building a connection between the place and the people, it is also a great tool to reward loyal customers and give them the power to spread your word.


Kelly

Three months ago, the media predicted that Facebook would “open” up its network by simply allowing people to let others follow them even if they were not friends. They are going two steps further… ReadWriteWeb reports Facebook’s announcement that they would open up their firehose of data to third party developers. Last week (via NY Times), Facebook also reported they will add user locational data to their streams, in order to match up with the mobile utility provided by Foursquare, Gowalla, Twitter and other geolocational apps.


Administrator


New figures suggest that social networking is continuing to gain in popularity on the web, and that the way users search the internet is changing.


Administrator

BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.


Pixie
There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the lights on at the Googleplex. Is there any validity to this claim? It appears so, if these data points are to be believed:

The Big Money: According to Compete.com, Google lags behind Facebook in driving traffic to major portals like Yahoo, AOL and MSN.

Silicon Alley Insider: This report last year claimed 19% of Google traffic came from Facebook (and that number is growing).

Compete.com: As you can see below, Facebook is rapidly gaining ground on Google. Golden question is what proportion of this audience are clicking on links taking them out of the blue-walled garden and into the wider web?
 
read more @ SMT 

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