• Abandoned shopping carts add up to lost sales and missed revenue.
• Click-through tracking shows that potential customers reach enrollment forms, but do not complete them.
• Search analytics and alerts show how brands and company names are hijacked to lure customers away from legitimate sites.

• Verify the legal, physical and operational existence of the entity
• Verify that the identity of the entity matches official records
• Verify that the entity has exclusive right to use the domain specified in the EV Certificate
• Verify that the entity has properly authorized the issuance of the EV Certificate

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Symantec has issued the largest number of active SSL certificates worldwide, according to the April 2012 Netcraft Survey. With 811,511 installed SSL certificates, Symantec beats its nearest competitor by more than 200,000 active SSL certificates, demonstrating clear leadership in the global SSL certificate market. Symantec experienced the largest growth of net new SSL certificates, an increase of 14,768 certificates, according to the April Netcraft SSL Survey.

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Maintaining trust and confidence are keys to online business success, but what’s the easiest way to raise web site visitors’ trust and confidence immediately? It’s simple: let their browsers recommend you by turning their address bars green. Extended Validation (EV) SSL certificates do this. Easy to order and install, this quick solution improves web site visitor confidence by making your web site or web store look immediately legitimate when viewed on any major browser.

Understanding the Extended Validation (EV) SSL Certificate

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To earn trust, you need an easy, reliable way to show customers that not only are their transactions secure, but that you are a legitimate business and you are whom you say you are. To meet this need, security vendors and Internet browsers have combined forces to establish the Extended Validation (EV SSL) standard, the first fundamental change in the world’s secure e-commerce backbone in more than ten years.

Besides turning green, the browser also displays the name of the organization listed in the certificate (for example, your company). Implementation details vary somewhat from browser to browser.

The browser and the security vendor control the display to deter phishes and counterfeiters from hijacking your brand and your customers. Fraudsters are becoming adept at mimicking almost everything about a Web site, but without the legitimate company’s EV SSL Certificate there is no way they can display its name on the address bar because the information shown there is outside of their control. In addition, they cannot obtain the legitimate company’s EV SSL Certificates because of the stringent authentication process.

Why is EV so comforting to consumers?

• Online customers can look at the visual display of the certificate owner’s name on the address bar to make sure the site is indeed authored by the intended source and not an imposter.

• CAs conduct additional levels of validation of organizations’ legitimacy and authenticity before issuing them EV certificates as described above to keep fraudsters from posing as legitimate Internet businesses.

• The CAs themselves must satisfy more rigorous criteria in order to be eligible to issue EV SSL Certificates. They must pass regular third-party Web Trust audits confirming that they meet the requirements set out in the standards of the CA/Browser Forum, a consortium of CAs and browser suppliers. This essentially eliminates chances of a feeble background check that sets an imposter loose with EV. With EV, customers do not have to question whether the organization was properly vetted or not.

• The color change to green appears to have a soothing psychological effect on consumers. Even customers who are not familiar with the “real” reasons why EV protects them better are more inclined to convert to sales and buy more per sale if they see a green bar.

For organizations with a high profile brand, using EV SSL Certificates has established to be an efficient security against phishing frauds. For any online dealing, using SSL Certificate with EV may have a big affect on the base line. EV SSL customers have experienced large increases in web site transactions.

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Online business is complicated, but trust is one of the major aspects of business success on the internet. If you have an electronic business, you should have sufficient security features to satisfy your web site visitors. This will allow you to come across as a genuine and secure eCommerce platform on the internet.

The online sales process includes a wide amount of sensitive data -- credit card information, bank wire details, pay pal details, are passed time and time again every day. Before transmitting any important personal details on a web site, savvy visitors will check that the web site has an SSL certificate, instantly recognizable with https protocol and the lock icon.

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SSL stands for “Secure Socket Layer.” It is a technology that establishes a secure session link between the visitor’s web browser and your web site so that all communications transmitted through this link are encrypted and are, therefore, secure. SSL is also used for transmitting secure email, secure files, and other forms of information. 

AN SSL CERTIFICATE:

An SSL Certificate is a digital computer file (or small piece of code) that has two specific functions:

1. Authentication and Verification: The SSL Certificate has information about the authenticity of certain details regarding the identity of a person, business or web site, which it will display to visitors on your web site when they click on the browser’s padlock symbol or trust mark. The vetting criteria used to determine if an SSL Certificate should be issued are most stringent with an Extended Validation (EV) SSL Certificate; making it the most trusted SSL Certificate available.

2. Data Encryption: The SSL Certificate also enables encryption, which means that the sensitive information exchanged via the web site cannot be intercepted and read by anyone other than the intended recipient.

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Today online shopping has become more popular than ever for a majority of customers. In comparison to big stores with fix hours and long queues, online shopper can choose any time of the day to get on the internet and shop. Unfortunately, online shopping comes with the risk of fraud. Credit card fraud is one of the most common types of fraud in online shopping.

Read the Hacker’s Mind:-

This fraud can be executed by various ways. The credit card can be stolen and can be used to transfer money in other account. By following some careful steps, you can easily stay away from online fraud.

• Ignore unusual URLs.
• Check out the Emails correctly.
• Do not give any kind of personal information in urgent pleas.

Shopping with Websites having SSLs:-

SSL stand for Secure socket Layer. It secures your personal data while travelling through the internet. It also checks identity of the organization. Customer can easily check website is having SSL Certificate or not. SSL Certificate replaces http in to https and s stands for secure.

Let customers know your site is secure with an SSL certificate from ClickSSL.com. We are hereby, offering you an excellent opportunity to drive and establish site loyalty by offering varied security solutions that are essential to any internet-based business.

Check out the padlock:-

One of the most important features of SSL Certificate is comes with a golden padlock with their internet browser. When any customer goes to the site, he/she can see the golden padlock. By double clicking in this padlock, you can check the information of that entity. This padlock gives feelings of security.

Give a look to Green Bar:-

There are many types of SSL Certificate available in the market now. EV SSL is one of them. It provides extreme level of security to an ecommerce site. If a site has EV SSL Certificate, address bar of it turns into green.

Ask for the Seal of Trust:-

Good entity will always display their Seal of the provider of their SSL Security Certificate at their homepage. You can check the information and it is legitimate.

Know the Path you are on:-

There are variety of frauds comes in action today. Do not click any link, which is coming from an unauthorized source. Do not open anything from a vendor that you have not heard about that.

Do not make transaction with Wi-Fi:-

Do not make any transaction with Wi-Fi connection because it is a public network can let your personal information out. Make online transactions with only home-protected networks.

Be careful with logging out:-

You must be careful while using online banking. You must log out from your account before you leave the computer.

Update your Browser regularly:-

You should update your browser to the newest one because newest browser comes with newer security features.

Do not install any Browser Plug-Ins:-

Do not install any browser plug-ins unless you recognize the resource and know it is trusted. A few toolbars just look out of this world as far as the benefits they offer. Do not install something and be expecting that various private data will not be stolen. Know the source and install from trusted vendors only.

Always use Strong Password:-

Always choose strong with combination of alphabets, numbers, special characters and combination of upper case and lower case letters and reset them frequently.

Read privacy policy carefully:-

Always walk through privacy policy properly. Always take care about the personal information you are sharing with vendors. You must be informed with how it will be collected information from you and how other people will see it.

Ignore Pop-Up Messages:-

Always set your browser to ignore pop up message. If you see them, you should close them because they might grab data.

Make sure they require CVV input:-

The most of the online retailer should mandate the three-digit code from the backside of your credit card. It is the CVV. , also sometimes seen as the CV2, code security feature when you turn your card over. If they do not get it, they do not complete the transaction.

Go with trusted site:-

Always deal with trust with reliable site.  Do not choose such site you have never seen or heard about that.

Always keep your credit card at safe place:-

Always keep your credit card at the safe place is also very important steps to get rid from fraud and theft.

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An Extended Validation SSL Certificate is ideal for High level Encryption option. Website that carries out green address bar in URL section of web browser is a secured with Extended Validation (EV) SSL Certificate. To purchase EV SSL Certificate requires verifying multiple pieces of identifying information about Extended Validation Certificate Approver.

 EV SSL certificate offers Green Address Bar feature and this makes the EV SSL highly trusted. EV SSL installed websites access on HTTPS:// turns the browser address bar in to Green color. This Green Bar is eye Cather and also display website owner Company Name and Locals. Thus EV SSL expresses more trust to buyer and makes websites more trust worthy.

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E-Commerce solutions to enterprise organizations are vital to increasing their ranks of customers as well as maximizing their sales. Viruses and hacker tools are available worldwide; this must be acknowledged for a real view of the threats to the online free market. Viruses can be implemented instantaneously via the Web. Even if a virus is detected, even if that problem is addressed, companies and people can’t be too comfortable, because our understanding of security must maintain the same speed as that of the hackers. A company’s security infrastructure shows a concern and understanding for the reality of online threats. However, security continues to be a challenge for many companies.

 Wildcard SSL Security for e-Commerce Business:

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