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May 01, 2012

Establish Trust & Reduce Risk of Phishing Attack with EV SSL

Click Ssl
As consumers select to store, share, bank and view financial statement online, it has happen to more sensitive about safety. They use the website to make inquiries and social networks, but picked up the phone or go to the store or bank branch to present payment information, or create an account. Concern about identity theft and fraud carry many website visitors to complete online transactions.
Extended Validation SSL has established to be a key factor in conquering the reluctance of consumers to do dealing online. The companies say their sites with EV SSL report a regular increase in transactions cause of the address bar turns into green bar with EV SSL in high-security browsers, and provide an additional layer of security of the site that consumers can see and trust. Increase online transactions, reduce shopping cart abandonment, and becomes more guests to members with EV SSL certificates.
Online growth slows to a lack of confidence
Although identity theft most internet users online, identity theft is listed as the main reason for not buying online. On the Web, this question is easy to measure:
  • Abandoned shopping carts add up to lost sales and missed revenue.
  • Click-through tracking shows that potential customers reach enrollment forms, but do not complete them.
  • Search analytics and alerts show how brands and company names are hijacked to lure customers away from legitimate sites.
Online frauds has become more synchronized and complicated, eroded the trust that is important for online dealings. Phishing schemes use email and a legitimate website to trick visitors to share personal information. SSL stripping, the man-in-the-middle attack, securing users, but fake website is targeting to a webmail application, secure websites, and intranets.
Phishing Defined
One type of fraud where emails and sites that appear to be from a famous brand are actually fake websites where information is captured and used for identity theft.
Restore Confidence with Extended Validation
Many website vendors are recognizable with SSL: https in the URL and a closed padlock. Before EV SSL, users of the site have to confidence that the only valid websites protected by SSL. Gougers use careless validation policy to buy a SSL certificate for a fake domain and that the site is safe to launch phishing attacks and man-in-the-middle attacks, undermine consumer confidence in its entirety. EV SSL certificates offer simple and low cost to help reduce abandonment and increase translations, while reducing costs and protecting personal information through secure online transactions.
How EV Works.
EV SSL Certificates give an additional layer of security for customers and website vendors by require a strictly distinct issuance and organization process for EV SSL as definite by the CA/Browser Forum. Now, Now, the EV SSL has become a standard feature of security in browsers, like Internet Explorer 7+, Firefox 3.0+, and on mobile devices like the iPhone and Droid. These browsers recognize EV-secured websites and indicate the presence of EV in a unique way. Users simply see that the website can be trusted. Therefore, consumer confidence has increased and an attack on sites protected by EV SSL has become more difficult.
Higher Authentication Standard
 Before issue EV SSL Certificates, SSL provider must:
  • Verify the legal, physical and operational existence of the entity
  • Verify that the identity of the entity matches official records
  • Verify that the entity has exclusive right to use the domain specified in the EV Certificate
  • Verify that the entity has properly authorized the issuance of the EV Certificate
Online services and sales has become a growth area for companies of all sizes in various industries. EV SSL Certificates have shown that it is easier for customers to feel safe sharing their personal information online. Read more about: EV SSL Authentication Requirements

Posted by: Click Ssl in MyBlog
Apr 26, 2012

Increasing Sales with SSL Security

Click Ssl
Today’s online consumers are better educated about internet safety than ever before, and the majorities look for certain signs that a web site is safe. One of the most widely recognized security indicators are Secure Sockets Layer (SSL) certificates, which secure the connection between your web site and your customer’s browser. In fact, protecting your web site with an SSL certificate is one of the most effective ways to encourage people to stay on your site and make purchases. So, how exactly does SSL security do that?
SSL certificates from a credible provider like GeoTrust build confidence in your site so visitors will feel safer. When you work with a SSL company—also called a Certificate Authority or CA—you will have to undergo a vetting process to help ensure that your business is legitimate. You will be issued an SSL certificate only after your web site identity has been authenticated. Once you install an SSL certificate on your site, transactions between you and your customers will be encrypted or scrambled so that criminals cannot intercept the information and steal it. You will also benefit from a number of visible trust indicators that appear in the browser.
In most browsers, when a user visits a web page secured with SSL, a small padlock icon will appear in the browser and the URL address heading will change from http:// to https://. Many SSL providers, including GeoTrust, also offer a trust mark that you can display on your site as well. A trust mark is a small image that indicates that your web site has been verified and is secure.
GeoTrust trust mark looks like this
A well-placed trust mark can make a significant difference in how confident your site visitors feel about sharing their personal information with you—especially when it comes to financial information such as a credit card number. Research has shown that this confidence translates into an increase of completed transactions.
The most effective trust marks, like the GeoTrust True Site Seal, are dynamic. They let visitors click on them to get more information about the company, what kind of SSL certificate the business is using, when it expires. They also display a timestamp that shows that site’s security certificate is up-to-the-minute current.
SSL security is most effective when you work with reputable provider GeoTrust.
For e-commerce web sites, using Extended Validation SSL is your best bet to ensure consumer confidence. When people who use high-security browsers visit a site protected by EV SSL, the address bar will turn green and display both the name of the company and the CA. EV SSL requires a more rigorous vetting process, which means only companies who have passed specific identity verification checks are able to trigger the green bar in customers’ browsers. Since the green bar is so easy to see, it’s the best way to communicate to customers that your web site is secure.

Posted by: Click Ssl in MyBlog
Feb 03, 2012

Safe and Secure Online Shopping for All

RapidSSLonline

We spend our money increasingly online, and this form of shopping has been a sea change for the retail industry and business in general. Web shopping or e-commerce has made the transfer of money and obtainment of products and services incredibly easy. With the good comes the bad, though. We have always been concerned that web sites and e-commerce online stores are safe to use and that our information is properly protected from web hackers and identity thieves.

SSL Certificates

SSL certificates stand for "Secure Socket Layer" certificates. This standardized form of technological tool encodes information provided through the browser, and in turn, through the website’s server. This increases data integrity and offers a protection for all details of a transaction. Through its encoding or encryption, the SSL certificate secures transfer of all the data that passes between the customer and the online retailer. The safety is verified by a lock symbol on the page or image index at the end of your browser and can be identified when the URL changes to https. High-end Cheap SSL certificates also light up major browser address bars in green as an obvious visual cue to proceed with the site.


Posted by: RapidSSLonline in MyBlog
Feb 02, 2012

Go Green with EV SSL helps Boost Ecommerce Business

Click Ssl

To earn trust, you need an easy, reliable way to show customers that not only are their transactions secure, but that you are a legitimate business and you are whom you say you are. To meet this need, security vendors and Internet browsers have combined forces to establish the Extended Validation (EV SSL) standard, the first fundamental change in the world’s secure e-commerce backbone in more than ten years.

Besides turning green, the browser also displays the name of the organization listed in the certificate (for example, your company). Implementation details vary somewhat from browser to browser.

The browser and the security vendor control the display to deter phishes and counterfeiters from hijacking your brand and your customers. Fraudsters are becoming adept at mimicking almost everything about a Web site, but without the legitimate company’s EV SSL Certificate there is no way they can display its name on the address bar because the information shown there is outside of their control. In addition, they cannot obtain the legitimate company’s EV SSL Certificates because of the stringent authentication process.

Why is EV so comforting to consumers?

  • Online customers can look at the visual display of the certificate owner’s name on the address bar to make sure the site is indeed authored by the intended source and not an imposter.
  • CAs conduct additional levels of validation of organizations’ legitimacy and authenticity before issuing them EV certificates as described above to keep fraudsters from posing as legitimate Internet businesses.
  • The CAs themselves must satisfy more rigorous criteria in order to be eligible to issue EV SSL Certificates. They must pass regular third-party Web Trust audits confirming that they meet the requirements set out in the standards of the CA/Browser Forum, a consortium of CAs and browser suppliers. This essentially eliminates chances of a feeble background check that sets an imposter loose with EV. With EV, customers do not have to question whether the organization was properly vetted or not.
  • The color change to green appears to have a soothing psychological effect on consumers. Even customers who are not familiar with the “real” reasons why EV protects them better are more inclined to convert to sales and buy more per sale if they see a green bar.

For organizations with a high profile brand, using EV SSL Certificates has established to be an efficient security against phishing frauds. For any online dealing, using SSL Certificate with EV may have a big affect on the base line. EV SSL customers have experienced large increases in web site transactions.


Posted by: Click Ssl in MyBlog
Dec 28, 2011

The Effective Identification of SSL Certificates

Click Ssl
SSL stands for “Secure Socket Layer.” It is a technology that establishes a secure session link between the visitor’s web browser and your web site so that all communications transmitted through this link are encrypted and are, therefore, secure. SSL is also used for transmitting secure email, secure files, and other forms of information. 

AN SSL CERTIFICATE:

An SSL Certificate is a digital computer file (or small piece of code) that has two specific functions:

1. Authentication and Verification: The SSL Certificate has information about the authenticity of certain details regarding the identity of a person, business or web site, which it will display to visitors on your web site when they click on the browser’s padlock symbol or trust mark. The vetting criteria used to determine if an SSL Certificate should be issued are most stringent with an Extended Validation (EV) SSL Certificate; making it the most trusted SSL Certificate available.

2. Data Encryption: The SSL Certificate also enables encryption, which means that the sensitive information exchanged via the web site cannot be intercepted and read by anyone other than the intended recipient.

In the same way that a physical identity document or passport may only be issued by the relevant country’s government officials, an SSL Certificate is most reliable when issued by a trusted Certificate Authority (CA). The CA has to follow very strict rules and policies about who may or may not receive an SSL Certificate. Therefore, when you have a valid SSL Certificate from a trusted CA, there is a higher degree of trust.

SSL ENCRYPTION:

In the same way that you lock and unlock doors and other things using a key, encryption makes use of keys to lock and unlock your information. Unless you have the right key required, you will not be able to “open” the information.

Each SSL session consists of two keys:

1. The public key is used to encrypt (jumble up) the information.
2. The private key is used to decrypt (un-jumble) the information and restore it to its original format so that it can be read.

The Process: Every SSL Certificate is issued for a specific server and web site domain (web site address)for a CA-verified entity. When a person uses their browser to navigate to the address of a web site with an SSL Certificate, an SSL handshake (greeting) occurs between the browser and server. Information is requested from the server—which is then made visible to the person in their browser. You will notice changes in your browser. If you click on the trust mark, you will see additional information such as the validity period of the SSL Certificate, the domain secured, the type of SSL Certificate, and the issuing CA. A secure link is established for that session, with a unique session key, and secure communications can begin.

USE AN SSL CERTIFICATE:

You would use an SSL Certificate anywhere that you wish to transmit information securely. Here are some examples:
  • Securing communication between your web site and your customer’s Internet browser.

  • Securing internal communications on your corporate intranet.

  • Securing email communications sent to and from your network (or private email address).

  • Securing information between servers (both internal and external).

  • Securing information sent and received via mobile devices.

Posted by: Click Ssl in MyBlog
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