BY --Trevor Jonas
This week Google rolled out search capabilities across the Twitter archive, which in the grand scheme of things seemed to get a bit of a ho-hum reaction. Essentially, Google will now provide a nice, graphical display of Twitter conversation over time for your given search query. From there, you can drill into the peaks and valleys to see what people were Tweeting about at a given time, which is really quite powerful.
I spend a lot of time either using, evaluating or reviewing the numerous social media monitoring platforms out there. It's an exhausting endeavour, as it seems like very day another platform comes along,with slightly different features and functionality, different cost structures, etc. etc.
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