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As consumers select to store, share, bank and view financial statement online, it has happen to more sensitive about safety. They use the website to make inquiries and social networks, but picked up the phone or go to the store or bank branch to present payment information, or create an account. Concern about identity theft and fraud carry many website visitors to complete online transactions.
Extended Validation SSL has established to be a key factor in conquering the reluctance of consumers to do dealing online. The companies say their sites with EV SSL report a regular increase in transactions cause of the address bar turns into green bar with EV SSL in high-security browsers, and provide an additional layer of security of the site that consumers can see and trust. Increase online transactions, reduce shopping cart abandonment, and becomes more guests to members with EV SSL certificates.
Online growth slows to a lack of confidence
Although identity theft most internet users online, identity theft is listed as the main reason for not buying online. On the Web, this question is easy to measure:
- Abandoned shopping carts add up to lost sales and missed revenue.
- Click-through tracking shows that potential customers reach enrollment forms, but do not complete them.
- Search analytics and alerts show how brands and company names are hijacked to lure customers away from legitimate sites.
Online frauds has become more synchronized and complicated, eroded the trust that is important for online dealings. Phishing schemes use email and a legitimate website to trick visitors to share personal information. SSL stripping, the man-in-the-middle attack, securing users, but fake website is targeting to a webmail application, secure websites, and intranets.
Phishing Defined
One type of fraud where emails and sites that appear to be from a famous brand are actually fake websites where information is captured and used for identity theft.
Restore Confidence with Extended Validation
Many website vendors are recognizable with SSL: https in the URL and a closed padlock. Before EV SSL, users of the site have to confidence that the only valid websites protected by SSL. Gougers use careless validation policy to buy a SSL certificate for a fake domain and that the site is safe to launch phishing attacks and man-in-the-middle attacks, undermine consumer confidence in its entirety. EV SSL certificates offer simple and low cost to help reduce abandonment and increase translations, while reducing costs and protecting personal information through secure online transactions. How EV Works.
EV SSL Certificates give an additional layer of security for customers and website vendors by require a strictly distinct issuance and organization process for EV SSL as definite by the CA/Browser Forum. Now, Now, the EV SSL has become a standard feature of security in browsers, like Internet Explorer 7+, Firefox 3.0+, and on mobile devices like the iPhone and Droid. These browsers recognize EV-secured websites and indicate the presence of EV in a unique way. Users simply see that the website can be trusted. Therefore, consumer confidence has increased and an attack on sites protected by EV SSL has become more difficult.
Higher Authentication Standard
Before issue EV SSL Certificates, SSL provider must:
- Verify the legal, physical and operational existence of the entity
- Verify that the identity of the entity matches official records
- Verify that the entity has exclusive right to use the domain specified in the EV Certificate
- Verify that the entity has properly authorized the issuance of the EV Certificate
Online services and sales has become a growth area for companies of all sizes in various industries. EV SSL Certificates have shown that it is easier for customers to feel safe sharing their personal information online. Read more about: EV SSL Authentication Requirements
Today’s online consumers are better educated about internet safety than ever before, and the majorities look for certain signs that a web site is safe. One of the most widely recognized security indicators are Secure Sockets Layer (SSL) certificates, which secure the connection between your web site and your customer’s browser. In fact, protecting your web site with an SSL certificate is one of the most effective ways to encourage people to stay on your site and make purchases. So, how exactly does SSL security do that?
SSL certificates from a credible provider like GeoTrust build confidence in your site so visitors will feel safer. When you work with a SSL company—also called a Certificate Authority or CA—you will have to undergo a vetting process to help ensure that your business is legitimate. You will be issued an SSL certificate only after your web site identity has been authenticated. Once you install an SSL certificate on your site, transactions between you and your customers will be encrypted or scrambled so that criminals cannot intercept the information and steal it. You will also benefit from a number of visible trust indicators that appear in the browser. In most browsers, when a user visits a web page secured with SSL, a small padlock icon will appear in the browser and the URL address heading will change from http:// to https://. Many SSL providers, including GeoTrust, also offer a trust mark that you can display on your site as well. A trust mark is a small image that indicates that your web site has been verified and is secure.
GeoTrust trust mark looks like this
A well-placed trust mark can make a significant difference in how confident your site visitors feel about sharing their personal information with you—especially when it comes to financial information such as a credit card number. Research has shown that this confidence translates into an increase of completed transactions.
The most effective trust marks, like the GeoTrust True Site Seal, are dynamic. They let visitors click on them to get more information about the company, what kind of SSL certificate the business is using, when it expires. They also display a timestamp that shows that site’s security certificate is up-to-the-minute current. 
SSL security is most effective when you work with reputable provider GeoTrust.
For e-commerce web sites, using Extended Validation SSL is your best bet to ensure consumer confidence. When people who use high-security browsers visit a site protected by EV SSL, the address bar will turn green and display both the name of the company and the CA. EV SSL requires a more rigorous vetting process, which means only companies who have passed specific identity verification checks are able to trigger the green bar in customers’ browsers. Since the green bar is so easy to see, it’s the best way to communicate to customers that your web site is secure.
 To earn trust, you need an easy, reliable way to show customers that not only are their transactions secure, but that you are a legitimate business and you are whom you say you are. To meet this need, security vendors and Internet browsers have combined forces to establish the Extended Validation (EV SSL) standard, the first fundamental change in the world’s secure e-commerce backbone in more than ten years.
Besides turning green, the browser also displays the name of the organization listed in the certificate (for example, your company). Implementation details vary somewhat from browser to browser.
The browser and the security vendor control the display to deter phishes and counterfeiters from hijacking your brand and your customers. Fraudsters are becoming adept at mimicking almost everything about a Web site, but without the legitimate company’s EV SSL Certificate there is no way they can display its name on the address bar because the information shown there is outside of their control. In addition, they cannot obtain the legitimate company’s EV SSL Certificates because of the stringent authentication process.
Why is EV so comforting to consumers?
- Online customers can look at the visual display of the certificate owner’s name on the address bar to make sure the site is indeed authored by the intended source and not an imposter.
- CAs conduct additional levels of validation of organizations’ legitimacy and authenticity before issuing them EV certificates as described above to keep fraudsters from posing as legitimate Internet businesses.
- The CAs themselves must satisfy more rigorous criteria in order to be eligible to issue EV SSL Certificates. They must pass regular third-party Web Trust audits confirming that they meet the requirements set out in the standards of the CA/Browser Forum, a consortium of CAs and browser suppliers. This essentially eliminates chances of a feeble background check that sets an imposter loose with EV. With EV, customers do not have to question whether the organization was properly vetted or not.
- The color change to green appears to have a soothing psychological effect on consumers. Even customers who are not familiar with the “real” reasons why EV protects them better are more inclined to convert to sales and buy more per sale if they see a green bar.
For organizations with a high profile brand, using EV SSL Certificates has established to be an efficient security against phishing frauds. For any online dealing, using SSL Certificate with EV may have a big affect on the base line. EV SSL customers have experienced large increases in web site transactions.
Before you or your family members sign-in or buy online, ask yourself. Do I trust this Web site? ClickSSL brings trust to the Internet by helping people and organizations establish, promote and protect their identities online.
 The green address bar in your web browser shows that web site is secured, as well as the authentic name of the company or organization that runs the site. Look for the Certificate Authority (VeriSign, GeoTrust, Thawte) name next to the Web site address to know the most trusted Web site security provider protects your information in the business.
Extended Validation, EV SSL Certificates gives a convenient and visible sign that you have a highly authenticated, trustworthy site and that your customers information is secure.
When you click the “Secure Site Seal”, you see the exact information provided to and verified by Certificate Authority(VeriSign, GeoTrust, Thawte, and RapidSSL). Click the check on the “Secure Site Seal” to confirm the owner’s name, domain’s name, city, state, country, certificate’s validity period, and the status of the most recent malware scan that depend on which Certificate Authority performed. Download SSL Site Seal.
- Keep Your Passwords Private
Never enter your username or password on a site you cannot verify. An email might have a link to a web site requesting your login. Do not follow the link – it could be a thief trying to steal your username and password. Go directly to the Web site by typing the URL in your browser in order to verify the email request.
Create strong passwords are at least fourteen letters long and contain a combination of both upper and lower case characters, figures and signs. It is simple for you to keep in mind but complicated for others to imagination.
- Do not share your password with friends.
- Do not use the same password everywhere. If somebody pinch your password, all data that password secures is at risk.
 If you do not see the signs above, you have to take extra measures for protection. Look for the closed padlock and an “s” in https in the URL. Is the URL what you expected or have you been redirected to a look-alike Web site? Is the content write in a professional manner? If what you see does not add up, trust your instincts and do not sign in. Better yet, do business with Web sites that show you they are secure.
Secure Your Site and Protect Your Customers from Fraud
Skeptical consumers, increasing competition, and more sophisticated fraudsters make trust essential to your success online. Before customers click, they need assurance that your site is secure, their transactions are protected, and you are who you say you are. Make sure your Web site earns its full potential with these tips for increasing trust online.
 PROBLEM: Concerns about sharing personal data online.SOLUTION: Secure your site with VeriSign SSL.
 If you collect any information on your Web site or if your customers create an account to sign-in, you need to protect their personal information in transmission across the Internet with encryption. VeriSign SSL solutions both secure your online transactions and help assure your customers that they are safe when they shop, share, or click on your site. VeriSign SSL Certificates PROBLEM: Identity theft and fraud are on the rise.SOLUTION: Display the VeriSign Trust™ Seal.
 VeriSign seals show that a site is secure and authenticated by a trusted third party. The most recognized trust mark on the Internet, the VeriSign seal is viewed up to 650 million times per day on over 100,000 Web sites in 165 countries. Added features work with the VeriSign Trust Seal to show customers that your site is scanned daily for malicious code to protect their computers from infection.  PROBLEM: Competing for clicks in search results.SOLUTION: VeriSign® Seal-in-Search™ increases your link visibility.
 VeriSign® SSL Certificates come with additional features so you can do more than secure your online transactions. The Seal-in-Search feature helps your link stand out as a trusted site. Browsers enabled with a free plug-in and shopping sites and product review pages that partner with VeriSign, display the VeriSign Trust Seal next to your link.  PROBLEM: Imposter sites are difficult to detect.SOLUTION: Get the green address bar.
 SSL Certificates with EV trigger high-security Web browsers to display your organization’s name in a green address bar and show the SSL provider that issued it. Web site visitors know at a glance that the certificate owner has met the industry’s highest standard of authentication. VeriSign® Secure Site Pro with EV SSL Certificates PROBLEM: Hackers target all types of Web sites.SOLUTION: Protect against the most common attacks.
 Avoid becoming a hacker target and provide a safer online experience for consumers. Every Extended Validation and Pro SSL Certificate includes vulnerability assessment to help quickly identify and take action against the most exploitable weaknesses on your Web site. Daily Web site malware scanning, free with all VeriSign® SSL Certificates, alerts you immediately if your Web site is infected. The combination helps you extend security beyond https to your public-facing Web pages and reduce the risk of being blacklisted by Google or other search engines. Web Site Malware Scanning and Vulnerability Assessment. Credit: SSL Certificate News
SSL stands for “Secure Socket Layer.” It is a technology that establishes a secure session link between the visitor’s web browser and your web site so that all communications transmitted through this link are encrypted and are, therefore, secure. SSL is also used for transmitting secure email, secure files, and other forms of information. AN SSL CERTIFICATE:An SSL Certificate is a digital computer file (or small piece of code) that has two specific functions:  1. Authentication and Verification: The SSL Certificate has information about the authenticity of certain details regarding the identity of a person, business or web site, which it will display to visitors on your web site when they click on the browser’s padlock symbol or trust mark. The vetting criteria used to determine if an SSL Certificate should be issued are most stringent with an Extended Validation (EV) SSL Certificate; making it the most trusted SSL Certificate available. 2. Data Encryption: The SSL Certificate also enables encryption, which means that the sensitive information exchanged via the web site cannot be intercepted and read by anyone other than the intended recipient. In the same way that a physical identity document or passport may only be issued by the relevant country’s government officials, an SSL Certificate is most reliable when issued by a trusted Certificate Authority (CA). The CA has to follow very strict rules and policies about who may or may not receive an SSL Certificate. Therefore, when you have a valid SSL Certificate from a trusted CA, there is a higher degree of trust. SSL ENCRYPTION:
In the same way that you lock and unlock doors and other things using a key, encryption makes use of keys to lock and unlock your information. Unless you have the right key required, you will not be able to “open” the information. Each SSL session consists of two keys:1. The public key is used to encrypt (jumble up) the information. 2. The private key is used to decrypt (un-jumble) the information and restore it to its original format so that it can be read. The Process: Every SSL Certificate is issued for a specific server and web site domain (web site address)for a CA-verified entity. When a person uses their browser to navigate to the address of a web site with an SSL Certificate, an SSL handshake (greeting) occurs between the browser and server. Information is requested from the server—which is then made visible to the person in their browser. You will notice changes in your browser. If you click on the trust mark, you will see additional information such as the validity period of the SSL Certificate, the domain secured, the type of SSL Certificate, and the issuing CA. A secure link is established for that session, with a unique session key, and secure communications can begin. USE AN SSL CERTIFICATE:You would use an SSL Certificate anywhere that you wish to transmit information securely. Here are some examples:
- Securing communication between your web site and your customer’s Internet browser.
- Securing internal communications on your corporate intranet.
- Securing email communications sent to and from your network (or private email address).
- Securing information between servers (both internal and external).
- Securing information sent and received via mobile devices.
Secure Sockets Layer (SSL) is the World Standard for Web Security. SSL technology confronts the potential problems of unauthorized viewing of confidential information, data manipulation, data hijacking, phishing, and other insidious Web site frauds by encrypting sensitive data so that only authorized recipients can read it.
In addition to preventing tampering with sensitive information, SSL helps, provide your Web site’s users with the assurance of having accessed a valid Web site. Support for SSL is built into all major operating systems, Web applications, and server hardware—meaning that SSL’s powerful encryption technology helps provide your business with a system-wide, liability limiting security blanket for fortifying consumer confidence, boosting the percentage of completed transactions, and enriching the “bottom line.” Due to recent advances in SSL technology, there is a variety of different kinds of SSL. In this paper, we will discuss some of these advances to help you decide which would be best for your organization.
A secure connection has been established between browser and Web site, and the Web site has been authenticated according to rigorous industry standards. In the example below the browser controls the display, pulling information from the SSL Certificate and displaying it in the address and security status bar. Make it extremely difficult for phishes and counterfeiters to hijack your brand and your customers.
Now when shoppers visit a Web site secured with an Extended Validation SSL Certificate, the latest browsers trigger the address bar to turn green and display the name of the organization listed in the certificate as well as the certificate’s security vendor.
Standard SSL Certificates (Domain and Business Validation SSL)
To view an SSL Certificate, go to a secure site and click on the lock padlock.
Click on “View certificates”.
View the authentic inside of the certificate click the “Details” tab
Click on “Certification Path” to see which Trusted Root Certificate has been using to issue the Certificate
SSL Certificates can be used for:
- Authentication: that confirms the identity of someone.
- Privacy, which ensures that information, is only accessible to the target audience.
- Encryption: that hides the information so that unauthorized readers are not able to decipher.
- Digital signature: that provides non-repudiation and message integrity.
These services can be important to the security of your communications. In addition, many applications use certificates, such as e-mail applications and Web browsers.
Developers and software publishers use Code Signing Certificates to attach a unique digital signature to applets, plug-ins, macros and other executable files before publishing them. Operating systems, software applications, devices, and mobile networks look for a trusted digital signature to authenticate the source of the code and confirm its integrity.
The Enrollment Process
 When you apply for Code Signing Certificate, you generate a private/public key pair and submit the public portion with documentation to prove your identity. Once certificate authority authenticates and verifies the information, we issue a Code Signing Certificate containing your full organizational name and your public key. It can be used to digitally code sign and content during the certificate’s validity period.
Deploying and Trusting Signed Code
- A publisher or developer signs a file using the Code Signing Certificate.
- A digital signature is attached to the file and a hash mark is created.
The content is published to website or mobile network or otherwise made available.
- A user downloads or encounters the code. The user’s system software or application uses a public key to decrypt the signature.
- The hash used to sign the code is compared to the hash on the downloaded code. A mismatch generates an error, prevents download, or allows it, depending on the platform, application, and client security settings.
Root Certificates
A certificate’s trustworthiness depends on confidence in the identity of the organization that issued it. When software decrypts the digital signature, it looks for a “root” certificate, the source of the identity information. A self-signed digital certificate means that you own your own root certificate and are vouching for your own identity, although your own root certificate is unlikely to be present in the user’s browser or operating system. In contrast, established certificate authorities, such as Thawte and VeriSign, are well known and trusted by operating systems, software and device vendors.
ClickSSL is Platinum Partner and authorized to buy or renew of major brand SSL Certificates, has declared the accessibility of the VeriSign Vulnerability Assessment on http://www.clickssl.com
Hackers and cybercriminals are constantly refining their attacks and targets; you need agile tools to stay ahead of them. By using automated vulnerability assessments to identify exploitable weaknesses and taking corrective action, you can reduce the risk of hackers finding your site and attacking it.
 VeriSign vulnerability assessments help to reduce the cost and complexity of vulnerability management with automated scans, actionable reports, and a cloud-based architecture that requires no software installation or maintenance. This solution is a good starting point for organizations that want to quickly assess the extent of their website vulnerabilities.
VeriSign vulnerability assessments are also ideal for organizations that already use a compliance vulnerability scanning solution such as those for PCI and need a complementary solution to crosscheck the results of their scan for an added layer of security. When used in combination with your VeriSign SSL Certificate and daily website malware scan, vulnerability assessments help you to secure your website and protect your customers.
VeriSign vulnerability assessments are included at no additional charge with your purchase of any VeriSign Secure Site Pro with EV, Secure Site with EV, and Secure Site Pro SSL Certificates. In addition, VeriSign has identified industry leaders who can work with you to eliminate your vulnerabilities and help keep your site and network running optimally. These referrals range from consultants to software vendors, all of whom specialize in vulnerability remediation.
Choose VeriSign SSL Certificate, which includes FREE Vulnerability assessment helps quickly identify and take action against the most exploitable weaknesses on your Web site. All VeriSign SSL Certificates include daily Web site malware scanning to alert you if your Web site is infected with malicious software. The combination helps extend security beyond https to your public-facing Web pages and reduce the risk of being blacklisted by Google or other search engines.
ClickSSL has helped companies and organizations of every size around the globe secure their e-commerce and Internet communications. A leader in Internet security solutions, ClickSSL offers affordable Secure Socket Layer (SSL) certificates, 24/7 support, and sophisticated e-commerce products that are easy to use. ClickSSL has provided SSL certificates throughout the world, allowing them to encrypt communications and commerce over the Internet and to increase trust and transactions.
 Today online shopping has become more popular than ever for a majority of customers. In comparison to big stores with fix hours and long queues, online shopper can choose any time of the day to get on the internet and shop. Unfortunately, online shopping comes with the risk of fraud. Credit card fraud is one of the most common types of fraud in online shopping.
Read the Hacker’s Mind:-
This fraud can be executed by various ways. The credit card can be stolen and can be used to transfer money in other account. By following some careful steps, you can easily stay away from online fraud.
- Ignore unusual URLs.
- Check out the Emails correctly.
- Do not give any kind of personal information in urgent pleas.
Shopping with Websites having SSLs:-
SSL stand for Secure socket Layer. It secures your personal data while travelling through the internet. It also checks identity of the organization. Customer can easily check website is having SSL Certificate or not. SSL Certificate replaces http in to https and s stands for secure.
Let customers know your site is secure with an SSL certificate from ClickSSL.com. We are hereby, offering you an excellent opportunity to drive and establish site loyalty by offering varied security solutions that are essential to any internet-based business.
Check out the padlock:-
One of the most important features of SSL Certificate is comes with a golden padlock with their internet browser. When any customer goes to the site, he/she can see the golden padlock. By double clicking in this padlock, you can check the information of that entity. This padlock gives feelings of security.
Give a look to Green Bar:-
There are many types of SSL Certificate available in the market now. EV SSL is one of them. It provides extreme level of security to an ecommerce site. If a site has EV SSL Certificate, address bar of it turns into green.
Ask for the Seal of Trust:-
Good entity will always display their Seal of the provider of their SSL Security Certificate at their homepage. You can check the information and it is legitimate.
Know the Path you are on:-
There are variety of frauds comes in action today. Do not click any link, which is coming from an unauthorized source. Do not open anything from a vendor that you have not heard about that.
Do not make transaction with Wi-Fi:-
Do not make any transaction with Wi-Fi connection because it is a public network can let your personal information out. Make online transactions with only home-protected networks.
Be careful with logging out:-
You must be careful while using online banking. You must log out from your account before you leave the computer.
Update your Browser regularly:-
You should update your browser to the newest one because newest browser comes with newer security features.
Do not install any Browser Plug-Ins:-
Do not install any browser plug-ins unless you recognize the resource and know it is trusted. A few toolbars just look out of this world as far as the benefits they offer. Do not install something and be expecting that various private data will not be stolen. Know the source and install from trusted vendors only.
Always use Strong Password:-
Always choose strong with combination of alphabets, numbers, special characters and combination of upper case and lower case letters and reset them frequently.
Read privacy policy carefully:-
Always walk through privacy policy properly. Always take care about the personal information you are sharing with vendors. You must be informed with how it will be collected information from you and how other people will see it.
Ignore Pop-Up Messages:-
Always set your browser to ignore pop up message. If you see them, you should close them because they might grab data.
Make sure they require CVV input:-
The most of the online retailer should mandate the three-digit code from the backside of your credit card. It is the CVV. , also sometimes seen as the CV2, code security feature when you turn your card over. If they do not get it, they do not complete the transaction.
Go with trusted site:-
Always deal with trust with reliable site. Do not choose such site you have never seen or heard about that.
Always keep your credit card at safe place:-
Always keep your credit card at the safe place is also very important steps to get rid from fraud and theft.
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